2013 Update: If you’re looking for straight answers about reputation management and want to talk to someone local (sick of 1-800 numbers to call centers in India?) give me a call today. I’m in California and will be honest and give you straight answers.
This is my personal cell phone number and you’re welcome to call now.
Brandon Hopkins – 559-871-1613
Why Choose Me?
The bottom line is that I get results. I have a small and very effective team. Everything is handled in house and even the big reputation companies outsource to me!
Other Companies Hire You?
Yes! I currently work with 3 reputation management companies and provide results to them when they’re unable to get the results themselves.
By hiring another company, you might be hiring me and paying a middle man!
What Do You Do?
Everything! More specifically we create articles and content about your name or business name. Once the content is created, we place it on different sites. After those sites are created and populated with content we start building links to push them up in the search engines.
We take this approach to build the top 10 search results so we can bury anything negative as well as promote you or your business if you’d like.
What Type of Articles?
If you would like, you can approve and edit all of the content we create before it ever goes live on the internet. The articles can be about you specifically or it can be about your industry in a broad sense.
For example, we can write our articles specifically about a particular bank, or about finance and banking in general.
Another example, we can write about you personally including stuff you’re doing (coaching T-Ball, serving at a soup kitchen, etc.) or we can create an alter-ego with the same name as you, but a different age and occupation.
Contact me for more information about your specific situation and I’ll give you options.
What is Reputation Management?
The first time most people hear about reputation management is when they need reputation help. Maybe you were arrested or your company was featured in a newspaper article that paints you in a negative light.
Whatever the case may be, when you search for your name and see something negative, you need reputation management! In order to fix your online reputation management (ORM) problem you have two distinct and very different choices.
1. Do It Yourself
DIY link building and DIY reputation management is an evergreen topic because some people want total control over everything that happens while others can’t afford (or don’t want to pay) for ORM services. If you’re content with DIY reputation management, know that professionals can spend thousands of dollars every month testing new products, services and methods and often see no results. This is the best way to find products, services and methods that work. Without testing, you’re jumping without looking where you’ll land. There is a slim chance that your DIY method will work, but that case is very unlikely.
Many of our clients have tried the DIY method and failed. While there is nothing wrong with trying and failing, you’ve spent money and time. While you were working on your DIY method, your reputation management problem continued to exist.
2. Pay a professional
Since I deal with reputation management issues every day, I can tell you that a good method and plan to your problem is the best starting point. A company that says, “We’ll do it, don’t worry about the exact method we use”, probably does not have a plan yet.
A good plan consists of two parts.
a. What sites do you want to rank in place of the negative?
b. How are you going to get those sites ranking?
If the reputation management company can’t answer those two questions, run away! Replacing negative listings is the tenet of reputation management and is the basis of everything related to ORM. After you create sites or pages that can replace the negative listings, how are you going to get them to the top.
As you can tell, reputation management is equal parts planning and link building. Without both of those, you will likely never see the results you are hoping for.
Many clients have come to us over the last 9 years with a similar story regarding link building or reputation management. “We hired a company to do XYZ and they never got it done. How are you different and how do you know you can get the work done?”
If your reputation management provider can’t or won’t answer those questions, find a new provider!